The Luxury Family Holiday Is Getting More Personal

Pelorus Builds Parallel Journeys

Pelorus has watched this take shape. The experiential travel and yachting company saw family bookings rise 45% since 2023 and launched Pelorus Junior in response, offering parallel itineraries for young travellers on family vacations. Its Imagine This programme goes further, designing trips inspired by a child’s imagination.

Pelorus takes this personalisation a step further. Because the company works closely with its clients and gets to know them over time, it can anticipate what they would love before they ask. Speaking to Superyachts.com at the Monaco Yacht Show, the team described one such moment: for a couple of long-standing clients, they quietly recreated the pair’s first date, without even being asked.

Kensington UltraLuxe Prizes Access Over Excess

Kensington UltraLuxe approaches the same idea from the top of the market. The division brings together land tours, villas, expeditions and yachts, and debuted with 28 signature itineraries. Its leadership frames exclusivity as personalisation and access rather than extravagance alone.

Kensington’s villa business also grew from client conversations about family trips, as households asked for room to spread out without losing each other. This is a clear sign that, at the highest level of travel, privacy and togetherness are now expected in the same trip. 

Casa de Campo Designs for Splitting Up and Regrouping

Casa de Campo builds that flexibility into the Dominican Republic’s landscape. Its 7,000-acre resort runs kids’ camps and a nanny service, and has a 13-court tennis centre, an equestrian centre and a shooting range. Altos de Chavón, the replica 16th-century village, gives older children and adults something to explore together. Generations can scatter after breakfast and regroup at the marina.

The personal approach extends to the wider island. The tour desk at the Casa de Campo marina can arrange snorkel trips and explorations of Los Haitises National Park, so a family can build each day around who wants to be on the water, who wants to be on the trail and who would rather stay put. The best days leave room for all three.

The Common Thread

Pelorus, Kensington UltraLuxe and Casa de Campo reach the same conclusion from different directions. Each begins with the people rather than the place; each readies itself for a group with differing interests. The trip that works is the one that lets a nine-year-old, a grandparent and a teenager each have a day they would have chosen themselves, then brings them back together for dinner.

Exquisitely crafted private journeys in the world’s most sought-after destinations.

Kensington Ultraluxe